uPub™ Used to Create and Distribute Digital Content to Devices of Choice
Charlottesville, VA, USA, April 17, 2018— Unbound Medicine, a leader in knowledge management solutions for healthcare, today announced the launch of a leading women’s health app for health professionals in collaboration with the Scrub Hill Press. Derived from the Obstetrics, Gynecology, and Infertility Handbook for Clinicians, the app combines rapid-access information with expert commentary, enabling trainees and clinicians to consult diagnosis and treatment options at the point of care.
Scrub Hill Press chose Unbound Medicine’s online authoring platform, uPub™ to modernize their popular handbook used by thousands of healthcare providers for over 30 years. The uPub platform allows publishers and institutions to easily migrate information to a digital platform as well as the ability to update information as quickly as it changes.
“Unbound’s platform worked so well because it was able to support the diverse ways we display content in the book incorporating hundreds of tables, charts, and images,” said Dr. John Gordon, President of Scrub Hill Press. “We have received many requests from customers for digital access to the content at the point of care. uPub made it faster and easier than we ever thought possible.”
Creating the Obstetrics, Gynecology, and Infertility Handbook for Clinicians in uPub also opened additional revenue sources and publishing flexibility for Scrub Hill. Currently, healthcare professionals can purchase in print, as an app (Apple® iTunes and Android™ platforms), book/app bundles or as an institutional license. With the content now in uPub, Scrub Hill has the option to print new editions, create new versions of the apps, and provide users with regular updates as they become available.
“We are delighted to partner with the Scrub Hill Press to deliver this trusted content in a digital format,” said Bill Detmer, MD, president of Unbound Medicine. “More than ever, it is critical to have the latest guidance in the hands of clinicians and trainees wherever they serve to optimize patient care.”
Obstetrics, Gynecology, and Infertility is available in Apple iTunes, GooglePlay app store, and at www.unboundmedicine.com.
About Unbound Medicine
Unbound Medicine builds digital products that answer clinical questions at the point of need. With expertise in medical informatics, health technology, and medical publishing, our team has delivered innovative mobile and web solutions to health care institutions and individual clinicians for more than 15 years. Additional information is available at www.unboundmedicine.com.
About Scrub Hill Press
Since 1994, Scrub Hill Press has been dedicated to publishing affordable, well-referenced medical handbooks with titles spanning a variety of medical specialties from Cardiology to Women’s Health. Scrub Hill Press is a member of the International Association for Scientific, Technical and Medical Publishers (STM). STM, the leading global trade association for academic and professional publishers. It has 145 members in 21 countries who each year collectively publish nearly 66% of all journal articles and tens of thousands of monographs and reference works.
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